people - planet - profits

3 top comapamies & women in sustainability:

• Dupont - Linda Fisher, VP and chief sustainability officer
• Alcoa - Anita Roper, Director of sustainability
• General Electric - Lorraine Bolsinger, VP of ecomagination

The Sustainability Pathway: "Susan Burns, managing director, Global Footprint Network"

1. Determine what problems your business soleves for its customers
2. identify the negative environmental or social impacts of your business (global warming, deforestation, social stress etc.
3. Ask how you can use your company's expertise to solve some of these problems
4. Engineer a new product or service to support these solutions
5. Track how your company benefits from these efforts.